The work of Jennifer Aaker & Naomi Bagdonas from the Stanford University Graduate School of Business shouldn't surprise any of us. But too many ignore the data and evidence behind their work.

There's a mistaken belief in today's working world that leaders need to be serious all the time to be taken seriously. The research tells a different story. Based on the course they teach at Stanford's Graduate School of Business, behavioural scientists Jennifer Aaker and Naomi Bagdonas delve into the surprising power of humour.

Why it's a secret weapon to build bonds, power, creativity and resilience.

In 25 years of professional work, I couldn't agree with this more. The successful are those who are approachable and, for lack of a better description, 'real'. Take 10mins out of your day and watch this.

https://www.ted.com/talks/jennifer_aaker_and_naomi_bagdonas_why_great_leaders_take_humor_seriously